The 5 Best Social Media Management Tools for Small Business Owners

As a business owner, entrepreneur or aspiring one, managing social media can be an overwhelming task! Even if you’re just starting a business, you may find that being visible online take more attention and time than you thought!

Since we know this can be a potential time-consuming task, we went on the hunt for the best social media management tools to help you save time while managing your social media marketing efforts!

5 Best Social Media Management Tools for Small Business Owners

Below, we’ve compiled 5 of the best social media management tools for Entrepreneurs and business owners of all types.

1. Canva

If you've been running your business with online tools for very long, you probably have heard of Canva. But, it has to be mentioned as one of the best tools for managing social media, because it allows you to create well-designed visuals quickly.

Professional marketers use appealing images for Pinterest and Instagram marketing, to generate better leads. If you need help with your image needs, Canva is the best social media tool you could find.

Canva is a wonderful tool designed to help you manage the visuals for social media. This tool gives you the freedom to create your own design without knowing anything about web designing.

It can be used as a social media management software for designing visually appealing content for brand aesthetics. You can create Facebook ads, Twitter posts, Pinterest graphics, LinkedIn banners, YouTube thumbnails, and many other different templates for your marketing campaigns.

The best part is that the basic version of Canva is free!

Best Features:

• Design captivating content from your web browser
• Ability to keep branding elements saved for quick use
• Thousands of unique elements for designing stunning images
• Pre-made templates for ads, social media headers, infographics, and social media posts

Note: If you're a beginner, you can check out these 41+ Canva Tips and Tricks to get the most out of this online design tool.

2. Text Blaze

Text Blaze is a must-have tool for social media management as it can cut down the time you spend duplicating tasks! This includes things like searching for those hashtags to put into Instagram or Twitter, inserting calls-to-action that you use frequently, or even responding to questions that you get often.

Text Blaze is a tool that replaces repetitive typing tasks with a few keystrokes. This is done by creating a custom abbreviation that then flawlessly inserts snippets of text, such as words, emojis, phrases, paragraphs, blocks of code, or templates.

These are called "snippets." Snippets and shortcuts are the way to save hours of your time every week. You’ll be a lot more productive once you remove the drudgery of repeatedly typing the same thing!

How does Text Blaze work? You can turn almost anything into a snippet and then use a shortcut to paste that snippet anywhere online. This includes places like social media, Facebook or Instagram messages, emails, signup forms, blog posts, or pretty much anything else!

3. ContentStudio

Content Studio helps business owners develop content ideas, create content, craft fresh content and schedule posts on Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google My Business, all from one place!

If you choose to also download the Chrome Extension, you can share content from anywhere online to the social media platform of your choice.

Best Features

• Manage multiple platforms from one place
• Get content ideas based on what is most popular

4. Co-Schedule

Coschedule has been one of the best social media management tools out there for a while. It is a tool that combines a marketing calendar with a scheduler to help you manage projects on a single dashboard social media management tool.

Best Features:

• Manage content posting on multiple platforms via a single window
• Schedule an organized calendar for smart marketing campaigns
• Visually see all your content on the built-in calendar

5. Hootsuite

Hootsuite allows you to manage, schedule, and respond to what is happening on your social media channels. Instead of managing all the platforms manually, you could just open Hootsuite and handle them from a single dashboard.

You can use this social media dashboard for scheduling messages, tracking conversations, managing multiple profiles, and many other social activities.

Best Features:

• Has a free plan
• Schedule campaigns via different social media platforms from one dashboard
• Compatible with major social media channels
• Offers free courses to help you get started with social marketing campaigns

Social Media Management Tools for Small Business Owners

While these are our top 5 social media management tools for small business owners, there are many more! What tools do you currently use to manage your social media?

There are numerous useful tools out there to help increase your visibility, engagement, and decrease the time you spend on managing your social media.

But, even though there are many are on the market today, there are even more being created! Check back frequently to see if this list has been updated!