The Only Guide To Abandoned Cart Emails That You'll Ever Need
Did you know that on average, 69% of online shopping carts are abandoned? That's a lot of potential sales left on the table!
In this blog post, we'll go over the basics of abandoned cart emails and how to use them to increase your sales. We’ve also included free templates that you can use yourself.
So, whether you're just starting out or you're looking to stay ahead of the curve, read on for all you need to know about abandoned cart emails!
First, let's take a look at exactly what an abandoned cart email is.
What is an abandoned cart email?
No, it's not a cart that is tossed and abandoned in the woods! It's a type of email message that is sent to a customer after they have added items to their shopping cart but have not completed the purchase.
Abandoned cart emails are a great way to remind customers about the items they were interested in and encourage them to complete their purchases.
They can also be used to upsell or cross-sell related products.
For example, if a customer was interested in buying a dress but didn't complete the purchase, you could send them an abandoned cart email with a coupon for 20% off their order. You could also include links to similar products that they might be interested in.
Let's take a look at a few things you should be including in your abandoned cart emails.
Tips for writing the perfect abandoned cart email
1. Use a catchy subject line
Your subject line is the first thing that your customers will see, so it's important to make it count! You need to make sure that your email stands out, and you can do this with a catchy and relevant subject line.
2. Try to upsell and cross-sell if possible
As we mentioned before, one of the great things about abandoned cart emails is that they give you the opportunity to upsell or cross-sell related products. For example, if they had a certain type of computer in their cart and didn't go through with the payment, you could offer them a more affordable option.
Or, if they have added a wireless keyboard, you could offer them a special on a wireless mouse as well, or include links to similar products that they might be interested in.
3. Be smart with your email copy
Your email copy is just as important as your subject line when it comes to getting your customers' attention.
Avoid big, fancy intellectual words, but rather make sure that you are using language that is clear and concise. You also want to make sure that you are making a strong offer that will encourage the customer to come back and complete their purchase.
4. Offer free (or discounted) delivery
Many times, customers will abandon their cart because they are not happy with the shipping costs. If this is the case, you could offer free or discounted shipping in your email.
This is a great way to encourage customers to complete their purchase. For example, you could say something like: "Complete your purchase now and receive free shipping!"
5. Highlight your returns policy
Another reason that customers might abandon their cart is that they are not sure about your return policy. By including information about your return policy in your email, you will show that you are confident in your product and that you are willing to stand behind it.
6. Use attractive visuals
Your email should be visually appealing, as this is one of the most important things that will catch your customer's attention.
Make sure to include high-quality images of the products in your email, as well as any other graphics or visuals that you think will appeal to your customer. You want to make sure that your email stands out in their inbox, so they are more likely to open it and take action.
7. Use a sense of urgency
When writing your email copy, it's essential to create a sense of urgency. This will encourage customers to take action and complete their purchases sooner rather than later. The templates below will give you a good idea of how to achieve this.
8. Include a call-to-action (CTA)
Your email should always include a call-to-action (CTA) in your emails. This tells the customer what you want them to do. Without a CTA, your email will likely be ignored or forgotten.
Your CTA should be clear and concise, and should tell the customer exactly what you want them to do. For example, if you want them to complete their purchase, your CTA could say something like: "Complete your purchase now!"
If you want them to visit your website, your CTA could say: "Visit our website now!"
Email templates for abandoned carts
Here are some examples of emails that you can consider when targeting customers with abandoned carts.
Abandoned cart email: build urgency
Subject: Still thinking about it?
Hi {formtext: name= Kim; cols=5}
We noticed that you left your cart with items still in it. Are you still thinking about it?
We’ll keep holding the items for you, but don’t wait too long. We can’t hold that great price for too long!
Abandoned cart email: offer a discount
Hi there!
We noticed you left items in your cart. Did too many items exceed your budget?
We want to help you out here, here’s 10% off your cart! Use code IMBACK10 at checkout.
If you do still want to grab the great price on the item you left in your cart, do it quickly.
Abandoned cart email: cross-sell
Hi {formtext: name= Dave; cols=5} Your basket wasn’t empty when you left our website, but don’t stress, we’ve saved it there for you!
All you need to do is click on the link below, and you can complete your order. We also think X, Y, and Z items will go perfectly with your order, check them out here!
Abandoned cart email: a more personal approach
Hi {formtext: name= Lisa; cols=5},
I noticed that you left our website with items still in your basket. Is there anything we can help you with?
The good news is that we have kept your items safe and secure in your basket if you are still interested.
If you have any questions, I would be more than happy to get on a call to help you. I can also guide you to similar products if it wasn’t exactly what you were looking for.
We love the products that we sell at Acme, and I know you will too!
I look forward to hearing from you.
Regards,
Trey
Conclusion
Abandoned cart emails are a great way to recover lost sales and boost your business's bottom line. By following the tips and templates in this guide, you will be well on your way to writing abandoned cart emails that convert.
With this guide and free email templates from Text Blaze, you will easily curate lots of highly converting content within a short time. Customize these templates, use our keyboard shortcuts to insert them anywhere across Chrome and save hours of your time! Get started for Free today.
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