Did you know that on average, 69% of online shopping carts are abandoned? That's a lot of potential sales left on the table!

In this blog post, we'll go over the basics of abandoned cart emails and how to use them to increase your sales. We’ve also included free templates that you can use yourself.

So, whether you're just starting out or you're looking to stay ahead of the curve, read on for all you need to know about abandoned cart emails!

First, let's take a look at exactly what an abandoned cart email is.

What is an abandoned cart email?

No, it's not a cart that is tossed and abandoned in the woods! It's a type of email message that is sent to a customer after they have added items to their shopping cart but have not completed the purchase.

Abandoned cart emails are a great way to remind customers about the items they were interested in and encourage them to complete their purchases.

They can also be used to upsell or cross-sell related products.

For example, if a customer was interested in buying a dress but didn't complete the purchase, you could send them an abandoned cart email with a coupon for 20% off their order. You could also include links to similar products that they might be interested in.

Let's take a look at a few things you should be including in your abandoned cart emails.

Tips for writing the perfect abandoned cart email

1. Use a catchy subject line

Your subject line is the first thing that your customers will see, so it's important to make it count! You need to make sure that your email stands out, and you can do this with a catchy and relevant subject line.

2. Try to upsell and cross-sell if possible

As we mentioned before, one of the great things about abandoned cart emails is that they give you the opportunity to upsell or cross-sell related products. For example, if they had a certain type of computer in their cart and didn't go through with the payment, you could offer them a more affordable option.

Or, if they have added a wireless keyboard, you could offer them a special on a wireless mouse as well, or include links to similar products that they might be interested in.

3. Be smart with your email copy

Your email copy is just as important as your subject line when it comes to getting your customers' attention.

Avoid big, fancy intellectual words, but rather make sure that you are using language that is clear and concise. You also want to make sure that you are making a strong offer that will encourage the customer to come back and complete their purchase.

4. Offer free (or discounted) delivery

Many times, customers will abandon their cart because they are not happy with the shipping costs. If this is the case, you could offer free or discounted shipping in your email.

This is a great way to encourage customers to complete their purchase. For example, you could say something like: "Complete your purchase now and receive free shipping!"

5. Highlight your returns policy

Another reason that customers might abandon their cart is that they are not sure about your return policy. By including information about your return policy in your email, you will show that you are confident in your product and that you are willing to stand behind it.

6. Use attractive visuals

Your email should be visually appealing, as this is one of the most important things that will catch your customer's attention.

Make sure to include high-quality images of the products in your email, as well as any other graphics or visuals that you think will appeal to your customer. You want to make sure that your email stands out in their inbox, so they are more likely to open it and take action.

7. Use a sense of urgency

When writing your email copy, it's essential to create a sense of urgency. This will encourage customers to take action and complete their purchases sooner rather than later. The templates below will give you a good idea of how to achieve this.

8. Include a call-to-action (CTA)

Your email should always include a call-to-action (CTA) in your emails. This tells the customer what you want them to do. Without a CTA, your email will likely be ignored or forgotten.

Your CTA should be clear and concise, and should tell the customer exactly what you want them to do. For example, if you want them to complete their purchase, your CTA could say something like: "Complete your purchase now!"

If you want them to visit your website, your CTA could say: "Visit our website now!"

Email templates for abandoned carts

Here are some examples of emails that you can consider when targeting customers with abandoned carts.

Abandoned cart email: build urgency

Abandoned cart email: offer a discount

Abandoned cart email: cross-sell

Abandoned cart email: a more personal approach

Conclusion

Abandoned cart emails are a great way to recover lost sales and boost your business's bottom line. By following the tips and templates in this guide, you will be well on your way to writing abandoned cart emails that convert.

With this guide and free email templates from Text Blaze, you will easily curate lots of highly converting content within a short time. Customize these templates, use our keyboard shortcuts to insert them anywhere across Chrome and save hours of your time! Get started for Free today.

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