The Best YouTube Description Templates You Can Use Today

People around the world watch over one billion hours of YouTube videos daily. Additionally, over two billion people subscribe to channels, watch videos, and leave comments monthly.

It makes YouTube the second-largest search engine and a powerful marketing tool for your business.

Many marketers use SEO to improve their business ranking on Google. Since YouTube has it’s own search engine, there are some tricks that you can use to attract more viewers. One of them involves writing solid YouTube descriptions.

If you know little to nothing about YouTube descriptions, below is a detailed breakdown of what they’re all about and their importance to your marketing efforts.

What are YouTube Descriptions

YouTube's descriptions are details provided by content creators to tell their audience more about their content. These details allow YouTube’s algorithm to categorize the content and make it readily available to interested viewers. YouTube's descriptions come in two categories;

• YouTube channel descriptions
• YouTube video descriptions

Channel Descriptions

YouTube channel descriptions resemble the “About Us” page on a company’s website. They should tell first-time viewers what your channel is all about, the themes and topics you will cover, and why your perspective matters. Your channel description should help turn first-timers into loyal subscribers. Additionally, its wording may help improve the visibility of your channel among users looking for the kind of content you create.

Video Descriptions

Video descriptions share details on what viewers can expect as they watch your video. They should be unique to ensure that your video can be easily found by users looking for information on a specific topic.

You can also include a CTA and your contact information for an interactive experience with your audience.When using YouTube to engage with your audience, you should know how to optimize your YouTube descriptions for SEO.

In this article, you’ll discover some of the best practices to observe when writing YouTube descriptions. We’ve also added some free YouTube description examples and templates to help you get started.

Best Practices for Writing YouTube Descriptions

Do Thorough Keyword Research

Are you wondering which keywords can help make your YouTube descriptions solid? Worry no more. You can use Google Trends or Google Ads Keyword Planner to know if your keyword ideas are trending. These tools can also help you know if your keyword selection could yield a higher search volume.

Go for Searchable Keywords

Many people often search for videos via Google rather than YouTube itself. It would be a great idea to create keywords based on Google and YouTube search trends. This will help improve the discoverability of your page. It’s easy to tell if you chose a searchable keyword. Simply Google it. If YouTube videos appear at the top of your search results, you’re on the right track.

Master Keyword Use

Once you have your keywords, you should learn how to use them efficiently in your YouTube descriptions. For starters, the main keyword should appear in the title. Also, try using 2 to 3 related keywords in the video and channel descriptions. Where You Place the Keyword is Important Consider using primary keywords at least once in the sentences before the “Show More…” button. Many viewers focus on this section, don’t hesitate to say what your channel or video is all about at the beginning.

Track Keyword Performance

Google Analytics can help identify the source of traffic when using keyword-based descriptions. You can use this information to focus on the keywords with the highest traction.

Learn Your Audience’s Watching Pattern

As of 2021, YouTube discovered that most traffic came from videos appearing on the “Suggested” page rather than direct searches. The only exception was for instructional videos such as “How to Fix a Plumbing Leak.” Your channel or video descriptions have an enormous effect on where your content gets suggested. By learning what your audience is watching, you can use similar phrasing to increase the chances of your videos being suggested on those pages.

Avoid Clickbait

Misrepresenting your content will only make your subscribers stop watching your videos as time passes. Clickbait and irrelevant keywords may help you rank higher at first. However, YouTube’s algorithm will catch up with your tricks eventually.

Add a Call to Action

Now that you’ve gotten the audience's attention, it’s time to use it for your benefit. Consider adding a call to action to the channel or video descriptions. For instance, you can encourage your viewers to like, subscribe, and find out more about what you do through your social media pages. Remember, your CTA should show urgency and undeniable value to the viewer to increase subscription and engagement.

Personalize Your Descriptions

While your primary focus is ensuring that YouTube’s algorithm makes your content more discoverable, you should remember that you’re writing for humans. With that in mind, use a language that your audience can relate to easily.

Worry Less about Video Tags

Video tags help direct viewers to videos on less popular topics. However, YouTube claims that they have minimal impact on a video’s discoverability. So, tagging shouldn’t be an issue when planning your keywords.

Use Timestamps to Organize Your Video

Timestamps can serve as a table of contents for your video, helping users fast-forward to parts they’re more interested in hassle-free. They can make your content more user-friendly, increasing viewing times and improving your rankings. You can also use your keyword selection to describe your content’s timestamp for a better Google ranking.

Use Links in Your YouTube Descriptions

You can add links to your social media pages or online store in YouTube descriptions to foster continued engagement. Remember to use the “http://” or “https://” parameters, or the link won’t work. Also, include the links at the bottom of the description.

YouTube Description Templates

YouTube Description Template #1

You can choose an upbeat and playful “About me” rendition for your channel. Here’s how to go about it.

YouTube Description Template #2

You may also use a third-person point of view to talk about your company or channel. Here’s what the end product should look like.

YouTube Description Template #3

If your video involves an in-house interview, the following YouTube description example can help you create a solid description.

YouTube Description Template #4

If the goal of your description is to attract more subscribers or viewers and to your social media channels, below’s a YouTube description example that might work for you.

What’s Next

Using description templates can lessen the time spent creating, uploading, and optimizing your channel videos. While it may take some time to perfect your messaging, the tips and templates shared above can help you find your groove within no time. Once you've found your style, you can save it as your YouTube description template and personalize it using Text Blaze.

Your team can also have a shared template folder. The folder can ensure that templates and snippets are automatically updated if there are any changes.

Want to turbo charge your work with templates and snippets? Text Blaze is the fastest way to do that.

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