Templates To Counter “Just Send Me The Information” Sales Objection

When most sales reps hear their client say, “just send me the information” - the first thing on their mind is to reply back with the information as soon as they can.

When a prospect says this very early during a cold call or during the first few cold messages - they usually have an objection here. Ignoring this sales objection can lead you to not being able to qualify this prospect, or to a situation where you would end up receiving “I’m busy, I’ll review this later and get back to you” responses.

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Handling the “send me the information” objection properly can help you avoid a lot of troubles that will unfold later. And that’s why we have created these easy-to-use “send me the information” objection handling templates that you can easily use within your emails and cold calls.

Before you can use any of these templates, we emphasize you understand why prospects commonly say “just send the information” and how to respond to it.

Why Prospects Say “Just Send Me The Information”?

Prospects usually say “send me the information” when they either don’t fully understand what you are offering or when they are simply trying to stop you from cold calling or emailing them any further. In a way, by saying this, a prospect is often implying that “I’m not interested”.

But, you still want to make this sale and you have to do something to overcome this objection. To overcome the “send me the information” objection, you need to control the flow of this conversation.

Here’s how you can do it.

How To Overcome “Just Send Me The Information” Objection

1. Ask follow-up questions that keep the conversations flowing, instead of blindly forwarding the information.
2. Make sure you ask questions that are extremely easy for the prospect to answer. Your goal should be to keep the conversations flowing while the prospects get questions that most of them would answer without hesitating.
3. If you are on a call while the prospect says “send me the information”, ask the prospect for their email address.
4. Try to gauge who else will be involved in reviewing the information along with the prospect.
5. Ultimately, never leave a conversation without having the next steps. If your prospect is qualified at this stage, and if you feel there is potential - establish your next steps.

Templates To Counter “Just Send The Information” Sales Objection

With these templates, you can move past their objection and focus on qualifying the prospect instead. Also, you get more consistency and reduce errors. For example, {gmail-firstname} in the snippet above would automatically fetch the name of the prospect so that you don’t have to manually type it.

Suggested reading: How to counter 'we'll think about it' sales objection

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