How To Counter - We'll Think About It
How To Counter - "We'll Think About It" Objection in Sales
While commonly perceived as a problem, objections like “we’ll think about it” are not necessarily a bad thing. They present an opportunity instead. Learning how to counter “we’ll think about it” can help you close more sales.
If anything, sales objections should get you excited about the prospect as you can now dive deeper and overcome a stated objection.
When someone tells you “we’ll think about it”, your approach should quickly shift from pushing this prospect to overcoming this objection.
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What To Do When Prospect Says “We’ll Think About It”
The first thing any sales professional should do in this case is to figure out what is preventing the buyer from proceeding ahead.
An objection like “we’ll think about it” specifically highlights that the buyer is interested in the product/service, but there’s something you as a Sales professional need to overcome in order to gain the prospect’s trust.
Generally, when a prospect says “we’ll think about it”, you try to do the following:
- Listen to them very carefully and try to come up with 3-4 problems that led to this objection
- Next, try to dive in deeper by speaking clearly with the prospect around those 3-4 problems you felt led to the objection
- Understand how the prospect reacts to your proposed solutions and ask them if your solutions helped - this is your opportunity to test what you feel was the true objection
- If the prospect is still unsure and sticks to the objection - try to establish the next steps with a time frame
- Leverage the uncertainty of the “we’ll think about it” objection to speak with multiple decision-makers/stakeholders of the prospect’s organization. You will learn a lot more about the prospect’s objection, and can, therefore, propose the right solution
- If nothing works, tell the prospect that you will follow up after “X” days/weeks/months. This is critical as the prospect goes through highs and lows of their buying journey (often during this “we’ll think it over” interval)
We’ll Think About It - Sales Objection Handling Response Templates
Instead Of Hesitating, Speak Your Mind With The Prospect
If you feel that you strongly understand what’s really holding the prospect back from moving forward with you - ask for the prospect’s permission to share your feedback.
I think waiting could be a bad decision for your company. If you don’t mind, I would like to openly share my thoughts with you in detail. Hope that’s okay with you.
[Signature]
Give Prospect Time To Think, But Subtly Ask To Uncover More Information
No rush! We completely understand as most customers have to evaluate our products. Commonly, I see that the selection between [X] and [Y] in your industry really depends upon [factor 1], [factor 2], and [factor 3]. If that’s where you need more information, happy to get you in touch with our in-house subject matter experts.
[Signature]
Using Customer Testimonials To Overcome Objections
Leveraging customer testimonials (even better if they are related to your prospect’s industry) is a great way to overcome “we’ll think about it” objections. Here’s an example template that you can use:
I understand that you need some more time to think about it, meanwhile, I’ll send over some relevant customer testimonials and case studies. We feel that our product/service is a great fit for your company and looking at how other companies just like yours are using our product/services will help you in making your decision.
Let’s touch back on {formdate: LL} once you have reviewed these case studies. I am sure you will have a lot of questions.
[Signature]
Establish Next Steps When A Prospect Says “We’ll Think About It”
Another way to approach this objection is by establishing the next step. Here’s a sample of how you can do it.
Great! I will add a reminder to follow up and see if you have any questions while you weigh your options. Also, let’s schedule a call on {formdate: LL} to talk further about our product/service.
[Signature]
Ask Them If They Are Unsure About Something
Sometimes it is better to be direct and ask the prospect if there’s any information you can share to help them make a decision. In such cases, you can simply write something similar to this:
No worries! Is there anything I can help you with? It’s my job to provide you with the required information. Where do you feel unsure to make a decision?
[Signature]
Suggested reading: How to counter 'Just send me the information' sales objection
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