8 Free eBay Description Templates to Help You Sell More in 2023
eBay is one of the largest digital marketplaces online today.
In fact, according to BigCommerce, there are about 2 billion transactions daily on eBay.
However, crafting descriptions that sell for your listings can be difficult. It can take time to write an eBay description that convinces consumers to purchase.
That's why using eBay description templates can be a real game changer.
In this article, we'll cover what makes an eBay description great as well as provide templates you can use to get started today.
So, whether you're a seasoned seller looking to streamline your process or a newcomer trying to make a splash, read on to learn more about how eBay description templates can help you succeed.
How to Write the Perfect eBay Description
The perfect eBay description doesn’t push the item on the customer.
Instead, it shows why the customer needs it. Follow these guidelines and see your sales grow:
- Show Your Personality – This doesn’t mean sharing your life story with your buyers, but don’t be afraid to let your personality and voice shine by writing in a friendly tone.
- Showcase the Positive – Is your item New-In-Box (NIB), in mint condition, or capable of solving a major issue that your buyers suffer from? Showcase why your product is better than the competition and why your buyer doesn’t want to miss out.
- Don’t Ignore the Negative – Rips, dents, scratches, bends, tears, and cracks need to be shared in the description. Honesty is the best policy on eBay—and lying can result in you losing your money, item and account.
- Follow the Pyramid Format – A good listing puts the essential information at the top of the listing, additional information in the middle, and the least important information at the bottom.
- Images – Whether you put them in the listing’s gallery or directly in the description, include quality images of your product rather than one or two. Also, make sure that all images clearly show the product.
- SEO – Look up which keywords your customers use when looking for your project to make your listing come up in search engine results.
- Make it Skimming Friendly – Bullet points and short sentences (especially at the top of the listing) make your listing reader-friendly.
- Keep Your Policies Concise – A lot of sellers will write out their policies once and just continue to add to the list through the years, creating pages-long policies. Instead, look at what information your buyers absolutely need to know. If you can’t cut it down, make it a smaller font.
- Use technology - Use Text Blaze to help you write your eBay listings and descriptions with ease. Text Blaze keyboard shortcuts can help you create templates that you can use for all of your listings. Form fields and dynamic content can help you customize your templates so that each listing is unique.
Save templates & insert them on eBay using keyboard shortcuts.
Default eBay Description Template
This is a blank template that you can copy, customize, and use for any of your products being sold on eBay.
{formtext: name=add product name; cols=18}
Current Special - Free shipping
Product Infomation:
- {formtext: name=add product name; cols=18}
- Form: {formtext: name=add form here; cols=12}
- Benefits: {formtext: name=e.g. extra hold; cols=12}
- Quantity: {formtext: name=500 ML; cols=6}
Product Description:
{formparagraph: name=add your product description here; rows=4; cols=50}
Shipping Information
{formparagraph: name=Add your shipping policy here}
Return Policy
{formparagraph: name=Add your return policy here}
Hair Care Product eBay Template
This is a template you can use to describe your listing of a hair care product on eBay.
Matrix Hair Shampoo, 500 ML
Current Special - Free shipping
Product Infomation:
- Matrix Hair Shampoo
- Form: Gel
- Benefits: Moisturizing
- Quantity: 500 ML
Product Description:
Matrix Deep Repair Shampoo will give you the hair of your dreams. Featuring a blend of shea butter, argon oil and macadamia nut oil, Matrix Deep Repair Shampoo is specially formulated to rejuvenate dull, lifeless, dry hair. These ingredients work by providing moisture and hydration, which means your hair will look fabulous no matter where your day takes you. Simply use a quarter sized amount, massage into a rich lather, rinse and follow up with Matrix Deep Repair Conditioner and see the difference Matrix Deep Repair Shampoo can bring to your hair.
Shipping Information
Most orders placed are processed within 14 business days. Shipping is free for U.S. and Canada.
For international shipping - Shipping rates are calculated based on your address. Please note there are additional taxes and duties charged by your country’s customs, those charges are not collected by us.
Return Policy
A purchased item is eligible for a return for upto 60 days from the date of delivery and it should be in a brand new condition.
Additional terms:
- Customers are held responsible for safe return of the item, which includes shipping
- Additional costs for the return of the purchase are to be paid by customers
For the description, don’t be afraid to use the wording on the package. These are great sales pitches that have been created by marketing experts to push the product.
New Car eBay Template
This is a template you can use to describe your listing of a new car on eBay.
2021 BMW 335d 3.0TD Auto M Sport LCI
Special - Free Local Pickup
2021 BMW 335d 3.0TD Auto M Sport LCI
- Mileage: 00,000
- Color: Grey
- Transmission: Manual
- Engine: Four-cylinder
- MPG: 21
- VIN: 1D7HA16DX5J532525
- RWD: Yes
- Warranty: Manufacturer's warranty
Description: Let other drivers eat your dust with the 2016 BMW 335d. Featuring a powerful four-cylinder engine, this car is sure to get you from point A to point B faster than ever. The luxurious leather interior ensures your comfort while the cool, sleek design is bound to turn heads. Don’t let this one pass you by!
Specifications
- Upgrades: Alloy wheels, Leather seats, Alarm system
- Basic Information: 2016 Model
- Engine : Four-cylinder CBR 900
- Drive Train: RWD
- Suspension: Unequal Length A-Arm
- Instrumentation: Estoril Blue Matt
- Roof and Glass: Privacy Glass
- Seats: 5
- Comfort: Climate control, Air Conditioning, Leather Seats
- Safety: ABS, Drive Airbag, Passenger Airbag, Alarm
- Convenience: Cruise Control, Power Mirrors, Cup Holders
- Entertainment: CD Player, Radio, Touchscreen Display, Speakers
Shipping Information
Most orders placed are processed within 14 business days. Shipping is free for U.S. and Canada.
For international shipping - Shipping rates are calculated based on your address. Please note there are additional taxes and duties charged by your country’s customs, those charges are not collected by us.
Return Policy
A purchased item is eligible for a return for upto 60 days from the date of delivery and it should be in a brand new condition.
Additional terms:
- Customers are held responsible for safe return of the item, which includes shipping
- Additional costs for the return of the purchase are to be paid by customers
While writing the description focus on what makes the car great. For example, if you are selling a mini-van, your buyer will likely want a focus on safety and space for families while someone buying a convertible is probably more concerned with engine size, horsepower, etc.
Used Car eBay Template
This is a template you can use to describe your listing of a used car on eBay.
2018 66 NISSAN QASHQAI 1.6 DCI TEKNA 5D 128 BHP DIESEL
Special - No Reserve
2016 66 NISSAN QASHQAI 1.6 DCI TEKNA 5D 128 BHP DIESEL
- Mileage: 48,000
- Color: Black
- Transmission: Manual
- Engine: 1.0-litre GDi turbo
- MPG: 15
- VIN: 1D7HA16DX5J532525
- RWD: Yes
- Warranty: 24 months
Description: You are bidding on a 2016 66 NISSAN QASHQAI with only 48,000 miles! This car has only had two owners, a clear CarFax and almost looks brand new. There are two golf ball-sized dents on the passenger door and a small tear on the driver’s side seat; however, both of these are relatively easy fixes and the price has been lowered to reflect these damages. This car would be a perfect starter car for your child but is also reliable enough to become your new family car. Please ask any questions before bidding. You won’t want to miss out on this one.
Specifications
- Upgrades: Leather seating, Flood lights
- Basic Information: 1.6 DCI TEKNA 5D 128 BHP DIESEL
- Engine : 1.0-litre GDi turbo
- Drive Train: RWD
- Suspension: McPherson and Springcoil
- Instrumentation: Estoril Blue Matt
- Roof and Glass: White Glass
- Seats: Driver Airbag, Passegner Airbag
- Comfort: Air Conditioning
- Safety: Long Range Headlight, Anti-Theft Alarm
- Convenience: Power Mirrors, Cup Holders
- Entertainment: CD Player, Radio, Speakers
Shipping Information
Most orders placed are processed within 14 business days. Shipping is free for U.S. and Canada.
For international shipping - Shipping rates are calculated based on your address. Please note there are additional taxes and duties charged by your country’s customs, those charges are not collected by us.
Return Policy
A purchased item is eligible for a return for upto 60 days from the date of delivery and it should be in a brand new condition.
Additional terms:
- Customers are held responsible for safe return of the item, which includes shipping
- Additional costs for the return of the purchase are to be paid by customers
Far too often, people think a used car just needs the most basic information and a couple line description. This can lead to used cars sitting on eBay for months. Instead, sellers should look to get as detailed as possible in their description, including noting any wear and tear or damage the car may have as well as a little bit about the ownership history.
Electronics eBay Template
This is a template you can use to describe your listing of electronic products on eBay.
Apple iPhone 10 Pro - 256 GB - Black
Current Special - BOGO 50% off
Apple iPhone 10 - 256 GB - Black
- Package Includes: Charger, Earphones
- Type and Model: iPhone 10 Pro
- Features: {formtext: Camera, Bluetooth, Axiliary input
- Screen Size: 5.85 inches
- Storage: 256 GB
- Service Provider: Verizon
Description:
You are bidding on a used iPhone 10 that’s in great condition. I have been the only owner of the phone and use a case; however, there are a few evident signs of wear and tear on the phone, including light scuffing on the back and a small scratch on the screen (this in no way affects your experience on the phone). This phone originally retailed for $1,200, but you can get it for the heavily discounted price of $300! Please note you must have Verizon if planning to use this phone.
Features: 12.0 MP Camera supported hardware, etc
Shipping Information Most orders placed are processed within 1 business day. Shipping is free for U.S. and Canada.
For international shipping - Shipping rates are calculated based on your address. Please note there are additional taxes and duties charged by your country’s customs, those charges are not collected by us.
Return Policy
A purchased item is eligible for a return for upto 60 days from the date of delivery and it should be in a brand new condition.
Additional terms:
- Customers are held responsible for safe return of the item, which includes shipping
- Additional costs for the return of the purchase are to be paid by customers
Whether you are selling something that’s new, used, or refurbished, this is where you need to put any issues the product may have as well as upsell to the customer.
For new products, you can easily get them by using the manufacturer’s description but used products should use that as well as any issues.
Clothing eBay Template
This is a template you can use to describe your listing of clothing products on eBay.
True Religion Regular Fit Jeans
Current Special - Free Shipping
True Religion Regular Fit Jeans
- Material: Cotton Blend
- Size: 28
Measurements
- Thigh: 11.71 inches
- Waist: 28 inches
- Condition: New
Year Released: 2020
Description: You are bidding on a new pair of True Religion jeans in a size 28 (U.S. size 6). While these jeans are brand new and never worn, there is a slight defect on the left thigh. The high-waisted style is flattering on any body type while the three-button closure and embroidered pockets provide beautiful details that are sure to turn heads. These jeans normally retail for $175, but you can get them for a fraction of that price!
Shipping Information Most orders placed are processed within 2 business days. Shipping is free for U.S. and Canada.
For international shipping - Shipping rates are calculated based on your address. Please note there are additional taxes and duties charged by your country’s customs, those charges are not collected by us.
Return Policy
A purchased item is eligible for a return for upto 60 days from the date of delivery and it should be in a brand new condition.
Additional terms:
- Customers are held responsible for safe return of the item, which includes shipping
- Additional costs for the return of the purchase are to be paid by customers
Clothing is one of the most popular items you can sell on eBay, but you need to make sure your descriptions are specific. List ANY quality issues to prevent returns, even if they seem minor.
Books eBay Template
This is a template you can use to describe your listing of books on eBay.
The Three Witches
Free Shipping
- Title: The Three Witches
- Author: D. Seedorf
- Page Count: 89
- Publication Year: {time:YYYY}
- Format: Hard copy
- Edition Number: A28ITREQ
Description: The Three Witches is a satirical take on the life of three witches on their journey to achieve greatness. Written by award winnign author D. Seedorf, this book is a best seller and loved by kids between 8-14 years of age.
Condition: Please note that this book is in good condition, meaning that it may have minor damage to the cover’s corners or formerly dog-eared pages. This in no way makes it unreadable, nor is there any severe damage or highlighting to the book.
Shipping Information Most orders placed are processed within 7 business days. Shipping is free for U.S. and Canada.
For international shipping - Shipping rates are calculated based on your address. Please note there are additional taxes and duties charged by your country’s customs, those charges are not collected by us.
Return Policy
A purchased item is eligible for a return for upto 60 days from the date of delivery and it should be in a brand new condition.
Additional terms:
- Customers are held responsible for safe return of the item, which includes shipping
- Additional costs for the return of the purchase are to be paid by customers
Accessories eBay Template
This is a template you can use to describe your listing of various accessories on eBay.
Tate Bag By Coach
Current Special - Free Shipping
Tate Bag By Coach
- Measurements: 28 x 11 x 19 cm
- Features: Mobile Phone Pocket, Photo Holder, Water Resistant, Adjustable Strap
- Materials: Leather
- Condition: Brand New
Description: Look stylish wherever you go this summer with this brand-new Tate bag by Coach. Featuring a large amount of storage space in a small bag, this one is sure to become a wardrobe staple. Made from Coach’s trademark leather and canvas, this bag will last you for years to come. The gorgeous cream color looks perfect with nearly any outfit. Please note there is a small scuff on the bottom of the bag that should easily come out.
Shipping Information Most orders placed are processed within 2 business days. Shipping is free for U.S. and Canada.
For international shipping - Shipping rates are calculated based on your address. Please note there are additional taxes and duties charged by your country’s customs, those charges are not collected by us.
Return Policy
A purchased item is eligible for a return for upto 60 days from the date of delivery and it should be in a brand new condition.
Additional terms:
- Customers are held responsible for safe return of the item, which includes shipping
- Additional costs for the return of the purchase are to be paid by customers
New Boats/Kayaks/Canoes eBay Template
This is a template you can use to describe your listing of water sport products on eBay.
Self-Bailing Kayak With Paddle
Special - Free Local Pickup
Self-Bailing Kayak With Paddle
- Color: Orange
- Features: Rudders, Backpacking Cushions
- Motor: None
- HIN Number: TYM67699U698
- Capacity: 1
- Warranty: Manufacturer's Warranty
Description: Self-bailing kayak for all your rafting needs! This kayak is perfect for those looking to spend the summer on the lake or attempting to go down some white river rapids in the mountains! The kayak you are bidding on is brand new and includes everything you need to go kayaking—including the paddle! Don’t miss out on the chance to get this sturdy, portable and lightweight kayak with a 300 lb capacity today!
Shipping Information Most orders placed are processed within 14 business days. Shipping is free for U.S. and Canada.
For international shipping - Shipping rates are calculated based on your address. Please note there are additional taxes and duties charged by your country’s customs, those charges are not collected by us.
Return Policy
A purchased item is eligible for a return for upto 60 days from the date of delivery and it should be in a brand new condition.
Additional terms:
- Customers are held responsible for safe return of the item, which includes shipping
- Additional costs for the return of the purchase are to be paid by customers
Conclusion
Writing eBay product descriptions can be boring and difficult, but using templates, like the ones above, can help make the process simpler.
Using Text Blaze can help you write your descriptions faster while customizing them and maximizing the space you have to describe your listings.
Not convinced? Here’s a short video that gives an overview of how Text Blaze can help you speed up your work online.
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