Introducing two people over email is an essential networking skill. On top of helping others, it can help you build your personal brand and create relationships that will help you down the line.

Initially, sending an introduction email may look daunting, but once you do it a few times, you quickly get the hang of it. Here are a few things to keep in mind when sending an introductory email.

Make a great introduction in a timely manner.

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1. Make sure you have permission

Don’t send an introductory email out of the blue. Get in touch with both recipients first to ask if they’d be willing to connect with the other person. Offer them context; Tell them why you want to make the introduction and why it’s worth their while. People are generally open to making new networking connections, but it’s important to respect their wishes if they declines the offer.

2. Add a short description for each side

In the introduction email, provide each recipient with a short description of the other individual. This description should provide sufficient context, help the new acquaintances get to know each other more effectively and convey what they can gain from the connection. You can write the descriptions yourself or – even better – ask each contact to provide their own short written blurb.

3. Add links to LinkedIn pages or other relevant platforms

Make sure to add a professional link to help the two parties do some more research if they’re interested. Links to the LinkedIn profile page are common, but other links (blog, portfolio, website) may be more applicable in some contexts.

4. Be clear about what each side is looking for

After introducing each party, provide some additional information regarding exactly what each party is looking for. As the email writer, you are the intermediary between these two people. Make it clear why you introduce them and what each party hopes to achieve or gain from the experience. By offering clear, concise contextual information, you’ll help start the relationship on the right foot.

5. Thank the person who’s volunteering their time

Even though you have already asked permission, it’s good practice to thank the person who’s volunteering their time as part of your email body. It doesn’t have to be anything grand. Just a simple acknowledgment of appreciation will suffice.

6. Include a clear next step

Make sure it is clear who needs to follow up first. Typically, this will be the person looking to gain the most from the introduction. Something as simple as “Steve, you can take it from here” should suffice. If you want, you can also add “Feel free to move me to BCC”.

7. Have an introduction email template ready to go

Whether you’re sending out introductions regularly, or only every once in a while, it can help keep a template ready to go. Text Blaze can help you save time and increase the quality of your introductions by having a customizable template ready to go.

5 introduction email samples

Asking to make an introduction

Introduction email templates

Use this template to easily create introduction emails using Text Blaze. See what it looks like in action below.

Introduction email examples

Email introduction etiquette just got easier

Introducing two people over email is pretty simple. Try to act the same as you would when introducing two people in person - don’t ambush anyone, keep it light and help them. All that’s left to ask is – are there two people in your life that need an introduction?