How to Write Real Estate Letters to Get Listings
How to Write Real Estate Letters to Get Listings
Be it direct mail or an e-mail, the value of sending a real estate letter to get a listing can’t be underestimated.
And there’s a reason why these real estate letters work so well. They educate a potential seller and help them realize the full potential of their assets.
When you write a real estate letter, you can do so much more than simply prospecting.
You can educate your prospects on current favorable market conditions, you can help them understand why their current property isn’t selling for the asking price, and much more.
Save letter templates and insert them anywhere using keyboard shortcuts.
How to Write Real Estate Letters
Many real estate agents fail to realize how much of an impact a well-crafted letter can make on a potential client. If you want to generate interest with your real estate letters, you need to consider:
- Using a professional tone - One of the biggest mistakes you can make when crafting real estate letters is being too informal. While these letters need to take on a personal feel, you don’t need to lose sight of the importance of professionalism. Leaving out a salesy headline is crucial when trying to interject more professionalism into these letters.
- Personalizing your real estate letters - If you want to make a good impression on the recipient of your real estate letters, work on making them personalized. Starting out your letter with “dear sir” or “dear ma’am” can seem a bit impersonal. This is why you need to use the person’s actual name in your greeting to capture their attention.
- Providing something of value - Including a free property analysis or coupons to local attractions/restaurants in your real estate letter can help you land a listing. Free gifts that are both helpful and thoughtful allow you to gain a competitive edge over other real estate agents in your area.
- Displaying authenticity - Building relationships is one of the main goals you should have when sending out real estate letters. Writing these letters in your own voice is crucial when trying to show homeowners how authentic and genuine you are. With these tips, you can craft a real estate letter that is both engaging and informative.
Now that you know what it takes to write a good real estate letter that gets the listing. Here are 3 sample real estate letters that you can use out of the box.
The Property Analysis Letter
My name is Ryker Finch, and I am a real estate agent in the area. I wanted to write this letter to let you know that now is a great time to sell due to current market trends.
You might not know that current market values for homes are skyrocketing. If you are curious about what your home might sell for in today’s market, I would be glad to meet with you and discuss this topic. You can reach me at 555-555-5555 at your convenience.
Sincerely, Lilly R. Alfaro
Sample Real Estate Letter
Hope everything is going great! How {formmenu: name=are; is; default=are} {formparagraph: name=Add more context here; rows=1}?
I thought you would love to know about the recent homes we sold in your area. Most of the homes we recently sold went 5-10% over the asking price.
{formtext: name=first name; cols=8}, if you are looking to sell, now is a great time to do it! If you aren't looking to sell right now, but you know someone who is, feel free to share my phone number 555-555-5555 or my email.
Talk to you soon, Lilly R. Alfaro
Prospect Interested In Your Home - Real Estate Letter
I am Ryker Finch from Finch Realty. I have a buyer who is interested in your neighborhood. I recently made a sale in your neighborhood and the owner ended with {formtext: name=10;cols=2}% over the asking price.
I thought you would be interested. A little about the prospective buyer: {formparagraph: name=Add information about the prospective buyer here - include details that you feel are relevant.; cols=60}.
This is the best time for sellers as the housing inventory is at its lowest. The prospective buyer is looking to make a decision soon, probably within the next 3-4 weeks. If you are interested, we can stage your property and show them.
Please give me a call on 555-555-5555 or simply reply to this email.
Sincerely, Ryker Finch Finch Realty
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