How to Write Effective Referral Emails + Templates to Help You Get Started

When you think of lead generation, word of mouth is likely not one of the first things that come to your mind. However, according to some studies, word of mouth is one of the most powerful forms of communication in marketing. This means that you should spend at least a little time on referral emails, which help encourage word of mouth through your customers.

In this article, we’ll discuss what referral emails are, how they’re important, and provide you some templates to help you get started.

What are referral emails, and how are they used?

Referral emails are basically emails that you send to your customers that encourage them to spread the word about your products or services to other potential customers.

These emails thank customers for their support, provide information about upcoming promotions, discounts, or events, and ask customers to pass along information to people that might also be interested.

Things to remember while writing a referral email

If you are trying to write are a referral email, here are some tips to keep in mind:

• Write an attention-grabbing subject line - People won’t open your referral email if your subject line is boring.
• Set clear expectations - Make sure that your customers are aware of your company’s expectations when it comes to referrals.
• Understand when and how to utilize incentives - Sometimes, incentives such as money, discounts, or rewards are used with referrals. Know when it is appropriate to use them.
• Only send referral emails to happy customers - Asking a dissatisfied customer for a referral would not only be ineffective, but it’s also just rude. Don’t do it.
• Be genuine and honest - Tell customers how much you appreciate their loyalty and how you would like to reach more people to help them in the same way that you help your current customers.
• Use technology to automate your email - Text Blaze can help you automate your email messages keyboard shortcuts that can help you create templates that can be used anywhere on the internet. You can use Text Blaze to make writing referral emails even simpler and more efficient.

Referral Email Templates

Current Customer Referral Template

Current Customer + Incentive Referral Template

Friend or Family Member Referral Template

Former Colleague Referral Template

Partner Company Referral Template

Conclusion

Writing and sending referral emails doesn’t have to be complicated. We hope these templates helped you with writing your next referral email. Make sure to use Text Blaze to help you automate your email messaging and responding so that you can focus on other areas of your business.

Here’s a video that shows you how to work 10x faster in Gmail with Text Blaze.