7 Sales Follow-Up Email Templates to Improve Communication With Leads
A solid sales follow-up email is incredibly important when it comes to checking in with your leads and existing customers.
According to SmallBusiness Trends, the frequency of contact to a lead is a huge determinant of whether they purchase or not.
Follow-up emails can help you reconnect with leads and get the sales you want. They can also be beneficial for staying in touch with established customers.
In this guide, we’ll provide you with 7 sales follow-up email templates that you can use immediately for your customer communications.
Sales Follow-Up Email Templates
These templates includes a field to customize your recipient, a subject line, and a sales follow-up message. It also includes the key command, in this case [tab], to quickly insert all of the required elements of your email.
To insert, make sure you have copied the snippet to your Text Blaze Dashboard. Then, simply type the shortcut in the top section of your email draft. Finally, fill out the required sections of your snippet, and then it will be inserted.
No Response Message
Anyone in sales knows that a lot of potentially viable leads will drop off the face of the planet well into their sales funnel.
Sometimes, all it takes to get them back in the loop is a simple follow-up email to regain their attention.
{key: tab; trim=yes}
I'm wondering what you think... {key: tab; trim=yes}
Hello {formtext: name=name; default=there; cols=10}!
I hope all is well with you. I just wanted to know what you think about my proposal. If I can help in any way, please let me know.
Best, Jane Doe
Follow-Up After Meeting/Conversation
Sending a message after a sales meeting can be very effective, as it shows the person that you are committed to them.
{key: tab; trim=yes}
Following up on your request after our recent meeting {key: tab; trim=yes}
Hello {formtext: name=name; default=there; cols=10}!
I'm writing to follow up on our previous conversation about adopting our product into your company. I appreciate you letting me speak with you on {time: YYYY-MM-DD; shift=-1W}.
As we agreed, I verified with my management and am happy to inform you that we will be happy to set up your request. However, I haven’t heard from you in a few weeks. Just touching base!
Please let me know if we can continue.
Regards, Jane Doe
{key: tab; trim=yes}
About our recent conversation... {key: tab; trim=yes}
Hello {formtext: name=name; default=there; cols=10}!
I appreciate your time and would like to know how we can continue the conversation we had several days ago. Please indicate what you would like to do next if you are still interested.
I look forward to hearing from you. I really think our product could benefit you!
Jane Doe
Decline Sales Message
This message template can be used for companies that operate in the B2B space. As a business, you are likely receiving quite a few solicitations from B2B companies via email.
Just as well, you may have connected with a potential vendor and decided against working with them.
Your decline sales message should be polite, brief, and firm. It should also open up other opportunities with the vendor to avoid burning a potentially beneficial bridge.
{key: tab; trim=yes}
I found a better fit for you! {key: tab; trim=yes}
Hello {formtext: name=name; default=there; cols=10}!
I appreciate the time you spent talking to me about the product we discussed recently. I'll get to the point, I think that product wasn't the right fit for you.
Instead, my company offers an alternative that would better suit the needs you outlined. Feel free to reach out if you want to chat about it further.
Thank you for your time, Jane Doe
Cold Call Follow-Up Email Message
This template is perfect if you conducted a cold call and had a quick conversation introducing your company, products, or services with the lead contact.
The lead in this example of a follow-up email is thought to be interested in learning more but is not yet ready to talk about pricing.
{key: tab; trim=yes}
I think this might help... {key: tab; trim=yes}
Hello {formtext: name=name; default=there; cols=10}!
I appreciate you taking the time to talk to me today. In terms of your business, I loved learning more about what ACME accomplishes.
We assist businesses like yours by making things easier by using our product.
I'll try to get in touch with you again on {time: YYYY-MM-DD; shift=1W}.
You can contact me or use the Calendar button in my signature to get on the schedule if you need a full demonstration in the interim.
Please get in touch if you have any inquiries.
I'm grateful for your time, Jane Doe {link: https://calendar.google.com/calendar/u/0/r/appointment}Schedule a meeting with me{endlink}
Follow-Up for a Web Form Message
Follow up as quickly as you can with online inquiries regarding your company's products and services because these are sales-qualified leads.
Your first option will frequently be to call, however sending an email may also be sufficient (or even be preferred by the prospect). If they don't answer, you can also call and follow up with an email, or you can combine phone calls and follow-up emails.
We appreciate you submitting your application and showing interest in what we have to offer. We offer our product to business leaders like you, and we think you'd benefit greatly from using it.
By setting up a call, I'd be delighted to find out more about your needs at ACME. Please let me know your availability for the upcoming week. If it's more convenient, you can also set up a meeting by clicking the Appointment option in my email signature.
While you wait, please review the sales material I've included to learn more about our company and how we can assist businesses and leaders just like you.
I'm looking forward to talking to you!
Take care, Jane Doe - Marketing Solution CEO {link: https://calendar.google.com/calendar/u/0/r/appointment}Schedule a meeting with me{endlink}
Post-Meeting Sales Follow-Up Message
The lead in this instance has attended a sales presentation, a product demonstration, or another type of sales appointment to find out more about your good or service.
It is assumed that they have not yet expressed an interest in price quotes, proposals, or details on terms. Having said that, this email sample is impartial and merely expresses appreciation for their time.
Hello {formtext: name=name; default=there; cols=10}!
I appreciate you giving me the opportunity to provide you with a product demonstration for our product. I hope I was able to effectively address your queries or concerns.
Please get in touch if you'd like to learn more about [Product] and receive pricing estimates or a proposal. In the meantime, feel free to visit {link: https://www.google.com}Our Website{endlink} to learn more.
I'll get back to you on {time: YYYY-MM-DD; shift=+3D} to go over the next stages. You can also select a time that works for you by using the scheduling link attached to this email.
If you have any queries, please contact me. I really think we would work well together and that our product could benefit your company!
I'm grateful for your time regardless, Jane Doe - Marketing Solution CEO {link: https://calendar.google.com/calendar/u/0/r/appointment}Schedule a meeting with me{endlink}
Extra Resources
Check out our Sales Gallery for more sales templates you can use to improve your conversions and lead relationships today!
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