8 Useful Social Media Automation Tools to Help You Save Time

Social media marketing is becoming an essential part of any successful business' marketing strategy – big or small.

Platforms like Instagram and TikTok have made it possible for businesses to connect with customers in ways they never have before. Whether you’re a small business owner or working for a global brand, it’s an accessible way to drive awareness.

Not only is it possible to reach customers around the world, but companies can target different demographics, create interesting content that resonates with users, respond quickly to customer questions, and more.

It’s no surprise that businesses are embracing social media as one of their top marketing tactics.

But if you’ve ever spent time working in social media, you know that between creating content and engaging with customers, it can be incredibly time-consuming.

The best way to make social media marketing more efficient? By automating it!

Keep reading as we cover some of the benefits of social media automation and some of the best tools to help you do it.

Benefits of automating your social media posts

Automating your social media posts can be a huge timesaver, freeing up your precious time for more important tasks.

In addition to the efficiency boost you'll get from scheduling posts in advance, using automation can allow you to create higher-quality content.

You'll no longer be limited to one post per day; instead, you can craft a variety of high quality, creative content and spread it out over time with ease.

Automation gives you the power to maximize both the quantity and quality of your social media presence, all while spending less effort maintaining it!

8 best social media automation tools

From brainstorming content ideas to writing captions, there are many tools available to help you automate your social media.

Here are some of the top tools to try to boost your social media productivity.

Text Blaze

Best For: Automating messaging and post comments.

We know you're thinking, and yes, we did put Text Blaze first on our list. We might be a little biased, but our users will tell you how much they love Text Blaze.

Text Blaze is a powerful tool used by 600,000+ people across the world that helps eliminate repetitive typing forever!

Text Blaze allows you to save intuitive text templates and insert them anywhere using keyboard shortcuts. Formulas and logic help you take your templates to the next level and automate common social media messages and comments.

Whether you are messaging on social media or engaging with followers in your comments, Text Blaze helps you save time while writing.

Here are some of the things that makes Text Blaze great:

• Free templates to help you get started
• Free forever and you can get value without ever paying $1.
• Available on the Chrome Webstore and now as a Windows app!
• A community to help answer any question you have about Text Blaze

HubSpot

Best for: Keeping your social media automation in the same environment as the rest of your marketing.

HubSpot is one of the most robust marketing tools out there. In addition to email, sales, and landing pages, HubSpot can also help you automate your social media marketing.

HubSpot’s social media marketing software offers the same basics as any other platform, like schedule posts, analytics, and community management.

HubSpot's ability to integrate social media with the rest of your marketing efforts has made it a fan favorite.

Want to save time using HubSpot? Check out Text Blaze's HubSpot templates!

OpenAI API

Best For:

OpenAI, the creator of ChatGPT and DALL-E, offers an API that you can use to generate or sumamrize bits of text using AI.

OpenAI's API can be used to automate social media as well. All you have to do is provide the AI with a command, such as "write a social media post about X" or "write a comment thanking someone for commenting on my post about Y."

The AI then generates text that you can post, edit, or use for inspiration for your social posts.

Text Blaze now has an OpenAI Command Pack in beta that allows you to quickly generate and insert OpenAI API-generated text via Text Blaze snippets!

Hootsuite

Best for: Scheduling and managing content across all social media channels.

When it comes to social media management, Hootsuite is a household name. With Hootsuite you can say goodbye to manual posting and plan out content days or even weeks in advance.

You can even post to several different platforms at one. Plus, you can keep up with conversations online in real time, schedule posts at ideal times throughout the day, getting insight into post performance through analytics reports.

Hootsuite is compatible with everything you need to automate your socials. With integrations for almost all platforms, including Facebook and Twitter to LinkedIn and TikTok, you’ll be active on every social media platform with little to no effort.

Sprout Social

Best for: Making sure you never run out of social posts again.

Sprout Social is another popular automation tool for social media.

What makes Sprout stand out from the rest? The ability to create a social media queue. Instead of choosing pre-set posting times, you can set your posts to deploy at scheduled times every day.

This way even if you don’t have anything scheduled, there will always be content being posted. Just bulk-add a bunch of posts and watch the magic happen.

Sprout Social also takes the hassle out of social media management by allowing you to automate your ad content creation.

Like most other platforms, you also get comprehensive analytic reports, messaging inboxes for multiple accounts simultaneously, and scheduling posts across different accounts.

Tailwind

Best for: Automating your visual-based platforms, like Pinterest and Instagram.

Taking time to create visuals can be difficult, regardless of the social media platform you use.

Let Tailwind do the hard work instead. The social media platforms help makes sure that you have a steady flow of new pins on your account.

You can do anything from create schedules or even create visuals right within the platform. The browser extension also makes it easy to create pins while browsing other websites, saving you time from having to manually create new posts every time.

Plus, Tailwind can also help with your email and Instagram marketing.

Quillbot

Best for: Repurposing content you already have into social media posts.

The rise of artificial intelligence (AI) has helped make marketing automation easier than ever.

Quillbot helps you repurpose content into social media posts using AI.

Whether it’s a blog post or a piece of content you already have, Quillbot can help you re-write or synthesize your existing content into social media captions or content.

Instead of spending time rewriting content, Quillbot can do it for you automatically. This way you can use your time brainstorming new ideas instead.

Heyday

Best for: Keeping your DMs active, even when you’re away from your desk or phone.

Social media marketing is about more than posting content. You also need to engage with your audience.

With Heyday by Hootsuite you can easily create the perfect chatbot for your social media accounts and never worry about scouring the DMs and inbox again.

Heyday empowers you with the tools to connect with your customers in different ways using AI. Your bot can answer questions with speed and accuracy, share product details, or even collect leads to grow your business.

The sky's the limit when you leverage this cutting-edge technology to automate your social media messages.

Final Thoughts

Social media is one of the best ways to grow your business. Using social media automation tools, you can grow your social media presence hassle-free.

Using Text Blaze's smart keyboard shortcuts, you can create and customize templates to eliminate repetitive typing forever. Avoid burnout and save time throughout the day with the click of a button.

Whether you are automation social posts/comments or messaging your followers on social media, Text Blaze helps you eliminate repetitive typing forever. Give Text Blaze a try for free today!