Text Blaze vs Magical: Which is Better?
Discover how Text Blaze compares to Magical and learn which one is the higher rated text expander out there in 2025.
In 2025, having a good tech stack can be the difference between being productive and not. If you arm yourself with powerful tools, you can get more done in a fraction of the time.
Workflow automation tools and text expanders are two options that can really make a difference, and you really can't go wrong by implementing them.
With that being said, Text Blaze and Magical are two popular options that people interested in automating workflows look into, and there are some key differences that separate them.
In this article, we'll compare and contrast Text Blaze and Magical so that you can determine which one is the best text expander for you in 2025. Let's dive in!
Text Blaze vs Magical
Here’s a quick look at how Text Blaze and Magical compare across their main features:
| Category | Text Blaze | Magical |
|---|---|---|
| Portability | Chrome, Windows, Mac, and Edge. | Chrome & Edge only. |
| Pricing | Free plan offers 20 snippets (unlimited usage), Pro plan is $3.49/month or $35.88/year. | $6.50/month or $66/year for basic, $12/month or $120/year for advanced usage. |
| Advanced Features | Forms, placeholders, logic, and commands. Automate workflows, form-filling, and data transfer. Rich formatting. | AI to transfer data and automate workflows. |
| Team Collaboration | Shared folders and snippets, internal teams, default folders, user properties, and analytics. | Share folders with your team and assign permissions. |
Text Blaze
Overview
Text Blaze is a tool that allows you to create dynamic, smart text templates and insert them anywhere you work on Chrome, Windows, or Mac with keyboard shortcuts.
Text Blaze has 700,000+ users and a 4.9 rating on the Chrome Web Store, making it one of the highest rated and most loved productivity tools out there.
Text Blaze is used by customer support teams, healthcare clinics, recruiters, property managers, and many others.
Looking for a free text expander that works anywhere?
Join over 700,000+ others who are using Text Blaze templates.
Pricing
Text Blaze offers a free plan that allows you to create 20 snippets with basic features. You can use these 20 snippets an unlimited amount of times. On the free plan, you can try out dynamic features like placeholders up to 5 times per day for free.
Text Blaze's Pro plan unlocks full access to dynamic features, allows you to share more templates with others, and allows you to create many more snippets.
You can read more about Text Blaze's plans to learn more.
Advanced Features
Text Blaze has a ton of powerful, dynamic features that you can use to save time and automate workflows. Here are some of its advanced features:
Much more!
Portability
At Text Blaze, we pride ourselves on the fact that Text Blaze will work in any website or app. Text Blaze works in your browser on Chrome or Edge, and outside of the browser with desktop apps!
Text Blaze is available on:
Team Collaboration
Text Blaze is perfect for teams. With Text Blaze Business, you can:
Ensure effective communication by sharing templates with your team.
Unify your team's processes with logic and dynamic decision trees.
Make your data available for everyone on the team and interact with it from anywhere in seconds.
Create internal teams & share default folders.
Create user properties that everyone can update & use in snippets.
See analytics to learn how your team is using Text Blaze.
Much more.
You can read more about Text Blaze Business to see if it works for your team.
Magical
Overview
Magical is a tool that focuses on workflow automation and agentic AI. It used to be focused on text expansion, but has since pivoted to make workflow automation & data transfer features its primary offering.
Tools like Magical are typically used by people are interested in integrating AI into their workflows in an attempt to save time and cut down on repetitive work.
Pricing
Magical no longer has a free plan. It uses a subscription model for both individuals and teams.
Here's an overview of Magical's plans:
$6.50/month or $66/year for the Core plan.
$12/month or $120/year for the Advanced plan.
Enterprise plan (reach out for pricing).
Looking for a free text expander that works anywhere?
Join over 700,000+ others who are using Text Blaze templates.
Advanced Features
In addition to regular text expansion, Magical recently added a new AI feature that helps you transfer data and automate workflows.
For example, it can help you extract data from a page (like a CRM), and then transfer it to another page (like a form or document).
If you're looking for an AI assistant, it's a solid option for automating your work.
Portability
Magical is currently only available as a Chrome extension and as a Microsoft Edge extension.
Team collaboration
On Magical's Advanced plan, you can share folders with your team and assign permissions. This is useful for teams who want or need admin controls over their team-wide folders.
If you need custom usage reporting, you'll have to inquire about Magical's Enterprise plan.
Which is Best? Text Blaze or Magical?
Above, we've compared and contrasted Text Blaze and Magical. Check out the sections above to see which features differ between Text Blaze and Magical and decide which ones matter most to you.
In general, the tools handle pricing, portability, and advanced functionality differently, so depending on what you need, one might better fit your workflows.
As for which one is best for you, it ultimately depends on what you’re looking for in a text expander or automation tool, whether you prefer flexible pricing, dynamic features, or a certain platform.
We might be a tad bit biased, but in our opinion, Text Blaze is the best free text expansion tool available out there. Text Blaze works anywhere you do, is free forever, and offers many powerful dynamic features to help you save time.
Give Text Blaze a try to see for yourself!
