How To Win back customers: Tips & Email Templates
Losing customers can happen sometimes. It’s natural for companies to gain and lose customers over time.
However, winning back your customers is an important part of customer service. Even if things go wrong and a customer leaves your business, there are things you can do to try to win them back.
In this article, we’ll discuss some tips to help you win back customers and provide some templates to help get you started.
Why is winning back customers important?
Winning back customers is important because it is much more difficult to find new ones. It is normal for some customers to eventually stop buying from you, though. Despite this, you should focus on trying to win customers back. It is easier to regain a customer’s support than try to convince someone new to spend money. People are just more likely to spend their money in familiar places than somewhere new.
There are a few different times when you should try to win back customers. Here are a few examples:
- When a customer hasn’t made a purchase in a while
- When a subscriber has become inactive
- When your customers purchase from you seasonally
- When a customer made only one purchase and hasn’t returned
How do you win back customers effectively?
Now that you know why to win back customers and when to do it, it’s time to find out how. It is much easier said than done. Here are some tips:
- Be real and organic - Being real and honest is a great way to appeal to lost customers. Being genuine can convince them to come back.
- Reach them at the right time - Knowing the right time to contact a lost customer is important. Don’t reach out if they haven’t purchased in a week, but also don’t reach out if they haven’t purchased in over a year.
- Send reminders - There’s nothing wrong with sending an email that simply states that they haven’t been active or purchased in a while. Sometimes customers need a little reminder about why they were excited about your business or product in the first place.
- Offer incentives - One of the best ways to win back customers is to offer incentives. These are usually discounts, which work great to get old customers purchasing again.
- Ask for feedback - Another great way to win back customers is to ask for feedback. It shows that you are genuinely interested in doing better, and might just convince a customer to come back to your business.
- Make a “last chance” offer - If the customer you are reaching out to hasn’t responded in a while, you can send a message with a “last chance” offer to try to encourage them to take action. The idea of scarcity encourages customers to purchase often.
Templates to help you get customers back
Template 1: Reminder
Hey {formtext: name=customer},
We noticed that you haven't {formmenu: logged on; default=visited our site; made a purchase} in a while. We just wanted to check in to see how things are going.
When you first came aboard, you were excited about {formtext: name=our product/company}. We'd like to help you find that excitement again. Visit our website here to see what we've got coming up this month.
Thank you, The Team at {formtext: name=Your Company}
Template 2: Incentive
Hey {formtext: name=customer},
We've got some exciting things coming up this month. We'd like to offer you {formmenu: a 10% discount; default=$10 off; a freebie} to celebrate these exciting times.
Thank you, The Team at {formtext: name=Your Company}
Template 3: Feedback
Hey {formtext: name=customer},
We noticed you haven't been {formtext: name=active/purchasing} in {formmenu: over two weeks; default=over a month; over two months}. We'd like to get some feedback on what caused you to lean away from us. Please feel free to share your thoughts by replying to this email.
Thank you, The Team at {formtext: name=Your Company}
Template 4: Last Chance
Hey {formtext: name=customer},
We'd like to notify you that is your last chance to {formmenu: buy a product; default=sign up for service; use a discount}. The offer expires {time: 5/9/22; shift=1W}.
Thank you, The Team at {formtext: name=Your Company}
Template 5: FOMO
Hey {formtext: name=customer},
You might have seen {formtext: name=a trend or industry change}. We noticed at {formtext: name=Company}, and that's why we have created a product you DO NOT want to miss out on. Check it out here at our website.
Thank you, The Team at {formtext: name=Your Company}
Conclusion
Losing customers is a natural part of business. Yet, there are things you can do to try to win them back. Being genuine and writing effective emails can help you regain a customer’s loyalty. You can use Text Blaze to help you write these emails, automate the process, and win your customers back.
Not convinced? Here’s a video that shows how customer support teams use Text Blaze.
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